Caitlin Conrad
SR COMMUNICATIONS SPECIALIST | PUBLIC HEALTH PROFESSIONAL | PROGRAM DIRECTOR
Hi, I’m Caitlin Conrad — a Senior Communications Specialist, program director, and public health professional with over a decade of experience helping organizations tell their stories with clarity and impact.
Throughout my career, I’ve developed and led strategic communication campaigns for federal agencies, nonprofits, and community programs. From managing nationwide public health campaigns with SAMHSA and the CDC, to designing engaging presentations for CMS and creating digital newsletters for NIH, my work has always centered on one goal: connecting people with information that matters.
I bring expertise in:
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Strategic Communications & Campaigns – building comprehensive plans that align with organizational goals and resonate with diverse audiences.
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Content Development – creating plain-language materials, reports, toolkits, and digital products that are engaging and accessible.
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Design & Branding – crafting graphics, presentations, and social media content that stand out while staying true to your mission.
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Technical Writing – developing standard operating procedures, program manuals, and research-informed reports that bring clarity to complex information.
I’m also deeply passionate about supporting individuals and small businesses — whether that’s refreshing a resume, building a personal brand, or designing communication materials that make a strong impression.
With a background rooted in public health, program leadership, and federal partnerships, I know how to balance creativity with strategy. My goal as a freelancer is simple: to help you deliver messages that not only reach your audience but inspire action.
Let’s work together to bring your ideas to life — with communications that are clear, professional, and impactful.
WHAT DO COLLEAGUES SAY?
KIND WORDS FROM MY LOVELY COLLEAGUES
"Caitlin has been a longtime friend and colleague. We have worked side by side on many projects, outbreaks, public health emergencies, and the overall day-to-day care of Indiana residents. Caitlin gets things done- she is focused, steady, and determined, while maintaining compassion for those she serves. If you want a problem solver focused on solutions that are directly tied to best practices in public health (and beyond)- please give Caitlin a close look."
"There is so much that I can say about Caitlin, from her work ethic to her teamwork – and all of it positive. Here are several things that describe her best:
Perceptive – She sees connections that others miss and synthesizes insights into strategies.
Storyteller – She turns boring information into compelling stories. She always considers her audience and genuinely cares about communicating well.
Proactive – She anticipates trends and what’s needed before she’s told.
Expert deliverer – She doesn’t just deliver a final product; she polishes her work and makes sure it is the best it can be.
Caitlin cares deeply about her work and her team. I would work with her a million times over. She can handle anything that’s thrown her way, and I’d recommend her without hesitation."
"I had the privilege of working with Caitlin for over five years at the Indiana Department of Health, where she was my manager. She is the kind of leader who sets high standards while also creating a supportive, collaborative environment for her team.
She managed statewide STD prevention programs impacting millions of Hoosiers, secured and oversaw major federal grants, and built systems that strengthened public health capacity across all 92 counties. Her leadership extended far beyond the internal team. She played an instrumental role in training and building the capacity of Disease Intervention Specialists across the state, established compliance protocols that became models for others, and even contributed to national strategies as a Board Chair for the National Coalition of STD Directors.
I grew a lot in my own career under her guidance. Any organization would be lucky to have her expertise, work ethic, and leadership."